

03 June 2025
Blended Intensive Programme at EM Normandie from 16 to 20 June 2025
Research and Faculty
EM Normandie is holding a Blended Intensive Programme (BIP) from 16 to 20 June 2025 on its Paris-Clichy campus, on the subject of ‘Sustainable Strategies for the integration of AI in Higher Educational Institutions’. This innovative short mobility programme is funded by Erasmus+.

AI at the heart of transformations in higher education
Through a series of thematic workshops led by international professors-researchers and business experts, and with contributions from major players in the field of Artificial Intelligence, this programme, which brings together some twenty international universities and business schools*, aims to identify the effects of emerging technologies, and in particular AI, on the academic world. How do institutions integrate these technologies into their teaching strategies and practices? How do they adapt their curricula to develop students' skills? What role does AI play in research and in optimising administrative processes? How do students embrace AI? How can we create a bridge between AI companies and higher education, on an international scale?
These are just some of the questions that will be at the centre of the discussions.
Speakers from Europe and around the world
Over the five days, some 40 professors-researchers, mainly from EM Normandie's partner institutions, and experts in new technologies will share their thoughts on the major challenges of AI in higher education. This event gives EM Normandie the opportunity to forge new links and reinforce a collaborative dynamic with a network of very high-level institutions, most of which have triple EQUIS, AACSB and AMBA accreditation, a guarantee of excellence on the global stage.
Committed to innovation and the transformation of higher education, EM Normandie places Artificial Intelligence at the heart of its strategy and practices. The organisation of this Blended Intensive Programme, funded by Erasmus+, bears witness to this dynamic. It will strengthen cooperation with renowned institutions and build bridges with AI key players, fuelling collective thinking and fostering mutual enrichment through the sharing of experience.
Explains Josip MARIĆ, Associate Professor of Information Systems at EM Normandie and co-organiser of the event.
Towards common standards for the use of AI in higher education
At the end of the programme, a white paper will be drawn up setting out concrete recommendations on the ethical, pedagogical and strategic use of AI in higher education. It will aim to structure best practices and support institutions in their Ðǿմ«Ã½ transformation.
* BI Norwegian Business School (Norway), Corvinus University of Budapest (Hungary), ESIC University (Spain), Estonian Business School (Estonia), ELTE (Hungary), Kozminski University (Poland), Maastricht University (Netherlands), Trinity Business School (Ireland), TU Dublin (Ireland), SEB University of Ljubljana (Slovenia), Stellenbosch BS (South Africa), University of Zagreb (Croatia).
See the programme: Sustainable strategies for the integration of AI in Higher Educational Institutions (HEIs) | EM Normandie Business School
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