Presentation
Patricia Baudier is a Professor of Marketing and she joined EM Normandie in 2018. She has a PhD in management science from the Institut Mines-Télécom Business School and the Université d’Evry-Val d'Essonne (Université Paris-Saclay) awarded in 2013. Her thesis is on managing claims on Twitter: Impact on satisfaction of the client’s perception of the Community Manager. Her research interests are new technology, consumer behaviour and ÐÇ¿Õ´«Ã½ marketing. Patricia spent 28 years working in sales and marketing roles in American multinational companies (Apple France and Kodak Europe/Africa/Middle East).
Professional experience
Since 2018 : professor in marketing, EM Normandie
2014-2018 : associate professor in marketing, Leonard de Vinci Business School
2013-2018 : associate professor in marketing, Ecole International School of Luxury Marketing
Department
Marketing
Subjects taught
E-marketing
Marketing
Customer relations
Degrees
2013 : PhD in Management Sciences, Institut Mines-Télécom Business School and the Université d’Evry-Val d'Essonne (Université Paris-Saclay)